Apex Roofing Pros

• Avoid misleading claims in your marketing, such as guarantees of insurance coverage or exaggerated warranties. Follow Federal Trade Commission (FTC) guidelines for truthful and transparent advertising, and clearly represent your services and costs.

• Be cautious when marketing services related to insurance claims. In many states, roofers are prohibited from handling insurance negotiations unless they are licensed public adjusters. Ensure your advertising does not imply services beyond your legal scope.